The Relationship between Corporate Music and Corporate Image Building

DOI

10.2991/snce-17.2017.102How to use a DOI?

Keywords

Corporate music; Corporate image building; Corporate culture; Enterprise development

Abstract

With the domestic political, economic and cultural development, how to enhance corporate image and improve the competitiveness of enterprises has become a focus of the current development of enterprises. Enterprise music is not only an important part of corporate culture, but also an important carrier of enterprise publicity and shaping a good social image. How to treat the relationship between the two, to understand how to use music to promote the art of shaping the corporate image, this is not only reflected the social function of music, art truly to serve the society, is an important part of music educators should study, but also corporate executives should think about the problem. In the following, the author studies and analyzes the relationship between music and corporate image.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhou Yong
PY  - 2017/07
DA  - 2017/07
TI  - The Relationship between Corporate Music and Corporate Image Building
BT  - Proceedings of the 2017 7th International Conference on Social Network, Communication and Education (SNCE 2017)
PB  - Atlantis Press
SP  - 509
EP  - 512
SN  - 2352-538X
UR  - https://doi.org/10.2991/snce-17.2017.102
DO  - 10.2991/snce-17.2017.102
ID  - Yong2017/07
ER  -