Study on the Influence of Ecological Ideas on Product Identity Design in Internet Age

DOI

10.2991/snce-17.2017.101How to use a DOI?

Keywords

Internet age; Ecological concept; Product identify design; Industrial design

Abstract

 In the background of the internet age, industrial design has been the important driving force of Chinese economic transformation and development. On the basis of meeting the functional requirements product design is supposed to pay more attention to people-oriented and environment-friendly. Products which are pleasant, livable and sustainable will be more competitive in the market, but also be more representative of the future development trend. Using the rise of the ecological design concept in recent years to guide the product design meets the background of times study on the relevant design theory and design methods meets the needs of the times. Based on the background of the Internet and the influence of ecological concept on the design of PI (product identify), this paper analyzes and compares the existing PI design content and discusses a new PI design concept which is more in line with the current design concept and future development trend.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhang Shanwei
AU  - Cheng Xufeng
PY  - 2017/07
DA  - 2017/07
TI  - Study on the Influence of Ecological Ideas on Product Identity Design in Internet Age
BT  - Proceedings of the 2017 7th International Conference on Social Network, Communication and Education (SNCE 2017)
PB  - Atlantis Press
SP  - 501
EP  - 508
SN  - 2352-538X
UR  - https://doi.org/10.2991/snce-17.2017.101
DO  - 10.2991/snce-17.2017.101
ID  - Shanwei2017/07
ER  -