Proceedings of the 7th Sriwijaya Economics, Accounting, and Business Conference (SEABC 2021)

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Milennial Consumer Behavior Analysis in Using Online Food Delivery Services During Pandemic

Authors
Hera Febria Mavilinda1, *, Akhmad Nazaruddin2, Yulia Hamdaini P3, Samadi Bakar4
1,2,3,4Sriwijaya University
*Corresponding author. Email: herafebria@fe.unsri.ac.id
Corresponding Author
Hera Febria Mavilinda
Available Online 8 March 2022.
DOI
10.2991/aebmr.k.220304.030How to use a DOI?
Keywords
Consumer Behavior; Ease of Use; Usefulness; Non-Pharmaeceutical Intervention; Time Saving
Abstract

The purpose of this study is to see descriptively the characteristics and behavior of millennial consumers related their behavioral intention in using online food delivery (OFD) services during a pandemic. This research is qualitative research with the analytical technique used is descriptive analysis. This study uses primary data obtained through the distribution of questionnaires with a total sample of 218 respondents. Based on the results of descriptive analysis, the majority of consumers use OFD services using the Go Food application. Generally, they use OFD services with an indefinite frequency and depending on their needs also prefer non-cash payment methods via Go Pay or Ovo. In addition, the factors that are considered for millennial consumers in using OFD services include practical and ease of use of applications, providing many benefits, saving time and ordering costs and as a part of non-pharmaceutical intervention to reduce physical contact to avoid from the spreading of the COVID-19 virus. From these factors, the majority of consumers choose ease of use and practicality as factors that are the reasons for consumers to OFD services.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 7th Sriwijaya Economics, Accounting, and Business Conference (SEABC 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
8 March 2022
ISBN
978-94-6239-549-7
ISSN
2352-5428
DOI
10.2991/aebmr.k.220304.030How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Hera Febria Mavilinda
AU  - Akhmad Nazaruddin
AU  - Yulia Hamdaini P
AU  - Samadi Bakar
PY  - 2022
DA  - 2022/03/08
TI  - Milennial Consumer Behavior Analysis in Using Online Food Delivery Services During Pandemic
BT  - Proceedings of the 7th Sriwijaya Economics, Accounting, and Business Conference (SEABC 2021)
PB  - Atlantis Press
SP  - 220
EP  - 227
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220304.030
DO  - 10.2991/aebmr.k.220304.030
ID  - Mavilinda2022
ER  -