Proceedings of the 2023 3rd International Conference on Social Development and Media Communication (SDMC 2023)

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Investigating the Impact of Chinese Cultural Elements on Player Loyalty in Video Games: A Cross-National Exploratory Study

Authors
Rong Chen1, Yichen Guo2, Mengli Yu2, 3, *
1College of foreign languages, Nankai University, Tianjin, China
2School of Journalism and Communication, Nankai University, Tianjin, China
3Convergence Media Research Center, Nankai University, Tianjin, China
*Corresponding author. Email: mengliyu@nankai.edu.cn
Corresponding Author
Mengli Yu
Available Online 30 December 2023.
DOI
10.2991/978-2-38476-178-4_34How to use a DOI?
Keywords
Cultural Adaptation Theory; Genshin Impact; Chinese cultural elements; Player loyalty
Abstract

With the swift evolution of the gaming market, video games have developed into a prominent medium for cultural dissemination. However, current research exhibits limitations in comprehending the elements within games that significantly influence users’ intention to continue to play. Acknowledging this gap, this study adopts the framework of Cultural Adaptation Theory to investigate the impact of cultural elements in the game Genshin Impact on player loyalty. Leveraging online surveys and PLS-SEM analysis, we deduced the following findings: cultural symbols, storyline, and characters associated with Chinese culture exert a positive influence on player loyalty, whereas no significant impact was observed in the case of values. This research contributes to enhancing our comprehension of the pivotal interplay between culture and gameplay, thereby informing the efforts of game developers in crafting more culturally resonant and captivating gaming experiences.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 3rd International Conference on Social Development and Media Communication (SDMC 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 December 2023
ISBN
978-2-38476-178-4
ISSN
2352-5398
DOI
10.2991/978-2-38476-178-4_34How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Rong Chen
AU  - Yichen Guo
AU  - Mengli Yu
PY  - 2023
DA  - 2023/12/30
TI  - Investigating the Impact of Chinese Cultural Elements on Player Loyalty in Video Games: A Cross-National Exploratory Study
BT  - Proceedings of the 2023 3rd International Conference on Social Development and Media Communication (SDMC 2023)
PB  - Atlantis Press
SP  - 282
EP  - 289
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-178-4_34
DO  - 10.2991/978-2-38476-178-4_34
ID  - Chen2023
ER  -