Proceedings of the 2023 3rd International Conference on Social Development and Media Communication (SDMC 2023)

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A Study of New Media for Theater Brand Marketing

Authors
Jialu Tian1, *
1Renmin University of China, Beijing, China
*Corresponding author. Email: tianjialu69@gmail.com
Corresponding Author
Jialu Tian
Available Online 30 December 2023.
DOI
10.2991/978-2-38476-178-4_33How to use a DOI?
Keywords
theater; brand marketing; new media
Abstract

With the rapid development of the theater industry today, the brand image of the theater has become one of the important factors for consumers to choose the theater, and its brand marketing ability has also become the core element of the competition between theaters. This paper will take the new media brand marketing as the main body of research, make a systematic analysis of the brand marketing strategy of theaters, and put forward reasonable optimization measures for the brand marketing of contemporary theaters relying on the relative theories of branding and marketing. It was divided into four parts to study the brand marketing strategy of theaters under new media: the first part, the analysis of new media and its communication characteristics; the second part, the impact of corporate brand marketing under new media as the object of study; the third part, the comparison of theaters in the old and new media; and the fourth part, the opportunities and challenges brought by the new media to the brand marketing of theaters.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 3rd International Conference on Social Development and Media Communication (SDMC 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 December 2023
ISBN
978-2-38476-178-4
ISSN
2352-5398
DOI
10.2991/978-2-38476-178-4_33How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jialu Tian
PY  - 2023
DA  - 2023/12/30
TI  - A Study of New Media for Theater Brand Marketing
BT  - Proceedings of the 2023 3rd International Conference on Social Development and Media Communication (SDMC 2023)
PB  - Atlantis Press
SP  - 265
EP  - 281
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-178-4_33
DO  - 10.2991/978-2-38476-178-4_33
ID  - Tian2023
ER  -