The Integration of Digital Media in PR Strategies for Brand Enhancement

DOI

10.2991/978-2-38476-178-4_16How to use a DOI?

Keywords

Public Relations (PR); Digital Media; Brand Awareness; Brand Image; Brand Reputation

Abstract

In an era where digital media is pivotal, businesses are weaving it intricately into their PR strategies to elevate brand presence. This article delves into the nuanced integration of social media, influencer collaborations, SEO, and content marketing in brand enhancement. Through a comparative analysis of successful and unsuccessful brand case studies, it underscores the strategic imperatives and pitfalls of digital media utilization. The article illuminates the transformative impact of effectively amalgamating digital media with traditional PR tools and outlines a strategic pathway for brands aiming to resonate profoundly and memorably within the dynamic digital landscape.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xiaoxin Xiong
PY  - 2023
DA  - 2023/12/30
TI  - The Integration of Digital Media in PR Strategies for Brand Enhancement
BT  - Proceedings of the 2023 3rd International Conference on Social Development and Media Communication (SDMC 2023)
PB  - Atlantis Press
SP  - 124
EP  - 129
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-178-4_16
DO  - 10.2991/978-2-38476-178-4_16
ID  - Xiong2023
ER  -