Navigating the Digital Landscape: Innovative Strategies for Brand Communication Management

DOI

10.2991/978-2-38476-178-4_15How to use a DOI?

Keywords

Brand Communication; Digital Landscape; SEO; social media; Content Marketing

Abstract

This comprehensive article delves into the intricacies of modern brand communication within the dynamic digital landscape. It explores how brands navigate the multifaceted challenges and opportunities presented by SEO, social media, and content marketing to establish meaningful connections with a diverse global audience. Real-world case studies highlight successful strategies, while the article also delves into the future of brand communication, encompassing augmented reality, artificial intelligence, and data analytics. In a digital age saturated with interactions, brands that master these techniques are remembered, shared, and trusted, creating a lasting impact in the digital realm.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Xiaofeng Guan
AU  - Shi Wu
AU  - Shiyao Yin
PY  - 2023
DA  - 2023/12/30
TI  - Navigating the Digital Landscape: Innovative Strategies for Brand Communication Management
BT  - Proceedings of the 2023 3rd International Conference on Social Development and Media Communication (SDMC 2023)
PB  - Atlantis Press
SP  - 117
EP  - 123
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-178-4_15
DO  - 10.2991/978-2-38476-178-4_15
ID  - Guan2023
ER  -