New Trends of Culture Response in Contemporary China: A Case Study of Cultural Localization

DOI

10.2991/assehr.k.220105.186How to use a DOI?

Keywords

Chinese culture; Localization; Culture difference; Cultural identity; Globalization

Abstract

With the development of modern China, some great changes happened locally. There are different trends of responses to Disney culture in China. This paper finds that nowadays Chinese people’s response to western culture has changed from full acceptance of the past news to positive response in contemporary times, including a reinterpretation of Disney’s classic images and critical responses. In terms of the new interpretation of Disney’s classic princess image, the cultural phenomenon of “princess on the run’’ reveals the impact of indigenous social thoughts and the development of new technologies on cultural localization in contemporary China. Critiques of 2020-released Mulan, represent the enhancement of Chinese cultural strength, a deeper understanding of local culture, and a new warning for cross-cultural companies. The discussion on the above issues shows the growing cultural confidence and new response to western culture in modern China.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Ting Mei
PY  - 2022
DA  - 2022/01/17
TI  - New Trends of Culture Response in Contemporary China: A Case Study of Cultural Localization
BT  - Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)
PB  - Atlantis Press
SP  - 1007
EP  - 1012
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220105.186
DO  - 10.2991/assehr.k.220105.186
ID  - Mei2022
ER  -