The Influence of Female Characters on Consumers’ Purchase Intention in RPG Games

The Research on How Female Characters Influence Consumers’ Purchase Intention

DOI

10.2991/assehr.k.220105.187How to use a DOI?

Keywords

RPG female role; consumers’ willingness of consuming; game selling

Abstract

The characteristics of female roles, like beauty, background story, and behaviors, in RPG games have a great impact on consumers’ consumption behavior. When the type of female characters is more popular with consumers, the sales of this game will be higher. Through investigation and research, the beauty of female characters has the greatest impact on consumers’ purchase intention, while the behavior of female characters has the least impact on consumers’ purchase intention.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Ye Tianle
PY  - 2022
DA  - 2022/01/17
TI  - The Influence of Female Characters on Consumers’ Purchase Intention in RPG Games
BT  - Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)
PB  - Atlantis Press
SP  - 1013
EP  - 1016
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220105.187
DO  - 10.2991/assehr.k.220105.187
ID  - Tianle2022
ER  -