Proceedings of the 2nd International Conference - Resilience by Technology and Design (RTD 2024)

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Effects of Drivers and Barriers to Switching Behavioral Intention of Young People in using Bioplastic in Ho Chi Minh City

Authors
Luong Bich An1, *, Luong Thi My Duyen1, Tran Thi Kim Oanh1, Nguyen Thi Huong Giang1, Nguyen Duong Ha Ny1, Hoang Trong2
1School of Management, University of Economics Ho Chi Minh City, Ho Chi Minh City, Vietnam
2School of Economic Mathematics - Statistics, University of Economics Ho Chi MinhCity, Ho Chi Minh City, Vietnam
*Corresponding author. Email: anluong23456@gmail.com
Corresponding Author
Luong Bich An
Available Online 26 November 2024.
DOI
10.2991/978-94-6463-583-6_7How to use a DOI?
Keywords
Barriers; Bioplastic; Drivers; Switching Behavioral Intention
Abstract

The study investigates the factors that influence consumer bioplastic consumption behavior. The authors collected data through online survey (N = 220). Smart PLS 4.0.9.2 was used to evaluate the measurement model and linear structural model. The research findings reveal that barrier factors, such as price consciousness and Perceived risk, have a negative impact on consumer attitude towards bioplastic. This indicates that consumers are aware of the cost barriers associated with using bioplastic. Drivers’ factors include perceived value, green perceived value, creativity, and electronic word-of-mouth (eWOM), have a positive impact on attitude. Consumers will be more interested and willing to use bioplastic products as new, unique, and environmental friendliness. It can lead to an intention to switch from conventional plastics to eco-friendly bioplastic.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Conference - Resilience by Technology and Design (RTD 2024)
Series
Advances in Intelligent Systems Research
Publication Date
26 November 2024
ISBN
978-94-6463-583-6
ISSN
1951-6851
DOI
10.2991/978-94-6463-583-6_7How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Luong Bich An
AU  - Luong Thi My Duyen
AU  - Tran Thi Kim Oanh
AU  - Nguyen Thi Huong Giang
AU  - Nguyen Duong Ha Ny
AU  - Hoang Trong
PY  - 2024
DA  - 2024/11/26
TI  - Effects of Drivers and Barriers to Switching Behavioral Intention of Young People in using Bioplastic in Ho Chi Minh City
BT  - Proceedings of the 2nd International Conference - Resilience by Technology and Design (RTD 2024)
PB  - Atlantis Press
SP  - 77
EP  - 94
SN  - 1951-6851
UR  - https://doi.org/10.2991/978-94-6463-583-6_7
DO  - 10.2991/978-94-6463-583-6_7
ID  - An2024
ER  -