Contribution of Tourism as an Economic Leverage in Palembang City

DOI

10.2991/aebmr.k.211223.010How to use a DOI?

Keywords

Tourism; Economic; Palembang

Abstract

This study aims to determine the contribution of tourism as an economic leverage in the city of Palembang, analyze the impact and economic leverage through MSMEs in the city of Palembang, develop an action plan that will be carried out based on the results of the study. The research method used is descriptive evaluative with qualitative descriptive analysis, normative juridical analysis, and evaluative/quantitative analysis. This study focuses on measuring the contribution of tourism to economic values that are leveraging on tourism products in Palembang City by tourists with the following approaches: viable environment (natural environment), social nurturing (community), and sufficient economy. The research data was taken from the results of observations and interviews with stakeholders which were processed using the AHP and SWOT methods. The results showed that tourism in the city of Palembang has strength in culinary tourism (S-O strategy) and improvement in the tourism environment (W-T strategy). The development of tourism in the city of Palembang is in line with economic growth. The city of Palembang has the most dominant economic distribution in South Sumatra (34%) which contributes directly to the surrounding MSMEs. Several things can be implemented from the research results, namely related to tourist attraction objects, hotels/accommodations, restaurants/restaurants, travel agencies, infrastructure and communications, art galleries and gift shops, enhanced travel patterns, and strategic plans for tourism market development.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Agus Setiawan
AU  - Zulkifli Harahap
AU  - I Made Oka Mertajayano
AU  - Trisna Rahmania
PY  - 2021
DA  - 2021/12/24
TI  - Contribution of Tourism as an Economic Leverage in Palembang City
BT  - Proceedings of the Palembang Tourism Forum 2021 (PTF 2021)
PB  - Atlantis Press
SP  - 71
EP  - 78
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211223.010
DO  - 10.2991/aebmr.k.211223.010
ID  - Setiawan2021
ER  -