Analyzing the Structure and the Texture of Japanese Advertisement (A Systemic Functional Linguistics Approach)
- DOI
- 10.2991/prasasti-18.2018.56How to use a DOI?
- Keywords
- Analysis, Structure, Texture, Japanese Advertisement, SFL
- Abstract
Advertising is a form of communication that discloses information or messages and promotes the speaker's intent to his or her opponent. The language used in advertising is the language that is easy to understand and persuasive so that the opponent can speak as the speaker means. This paper discusses the Japanese language of Japan’s advertisement taken from printed and on-line magazines. This is the first research in Indonesia that analyses Japanese language, especially Japanese advertising with Systemic Functional Linguistics (SFL) Approach. This research is qualitative descriptive. There are two aspects of quality analysed in this research - the structure and the texture of advertisement. The objects or the data of the advertisement were obtained in three stages of advertising - pioneering, competitive and retentive stages. The results showed that many Japanese advertisements are in descriptive genre; a few are in explanation genre; and very few are in complex genre. All the advertisements used the grammar of material and relational processes. This paper has an opportunity to find the register of Japanese advertising that has never been written before in both Japan and Indonesia.
- Copyright
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Sri Aju Indrowaty AU - Djatmika Djatmika AU - Dwi Purnanto AU - Tatang Hariri PY - 2018/08 DA - 2018/08 TI - Analyzing the Structure and the Texture of Japanese Advertisement (A Systemic Functional Linguistics Approach) BT - Proceedings of the Fourth Prasasti International Seminar on Linguistics (Prasasti 2018) PB - Atlantis Press SP - 293 EP - 301 SN - 2352-5398 UR - https://doi.org/10.2991/prasasti-18.2018.56 DO - 10.2991/prasasti-18.2018.56 ID - Indrowaty2018/08 ER -