Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021)

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Factors Affecting Customer Interest on Linkaja By Using Telkomsel Internet

Authors
Husnil Khatimah1, *, Sugianda Adi Prakoso2, Perengki Susanto3
1,2,3Management Department, Universitas Negeri Padang
Corresponding Author
Husnil Khatimah
Available Online 21 July 2022.
DOI
10.2991/aebmr.k.220702.041How to use a DOI?
Keywords
Telkomsel Internet Users; Cultural Factors; Social Factors; Personal Factors; Psycholi ogical Factors; Customer Interests
Abstract

This study aims to determine what factors support customer interest on LINKAJA by using Telkomsel internet in Bekasi. The method used in this research is descriptive analysis method with a quantitative approach. Primary data was obtained through a questionnaire distributed to Telkomsel internet customers in Bekasi. Samples were taken as many as 100 respondents using the technique of using Quota Sampling (Rated Sample). this technique is not taken into account but is classified into several groups. Samples were taken by giving a certain quota or quorum to the group. Furthermore, the data was processed and analyzed using SPSS and factor analysis. The results of this study indicate that there are three influencing factors, social factors, personal factors, and psychological factors, and it can be concluded from the three influencing factors, psychological factors and personal factors that greatly influence customer interest, because these factors have a total eigenvalue of 7,397 with a cumulative amount of 49,313 which is dominated by, increasing knowledge, according to personality and principles, adjusting to lifestyle, adjusting to the economic situation on LINKAJA by using Telkomsel internet.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
21 July 2022
ISBN
978-94-6239-594-7
ISSN
2352-5428
DOI
10.2991/aebmr.k.220702.041How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Husnil Khatimah
AU  - Sugianda Adi Prakoso
AU  - Perengki Susanto
PY  - 2022
DA  - 2022/07/21
TI  - Factors Affecting Customer Interest on Linkaja By Using Telkomsel Internet
BT  - Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021)
PB  - Atlantis Press
SP  - 274
EP  - 280
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220702.041
DO  - 10.2991/aebmr.k.220702.041
ID  - Khatimah2022
ER  -