Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021)

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Managing Customer E-Satisfaction 4.0: The Role of Gojek Consumer Purchase Decision Factors

Authors
Okki Trinanda1, *, Tri Rachmat Riski2, Sepris Yonaldi3, Fiko Farlis2, Berri Brilliant Albar4
1Faculty of Economics, Universitas Negeri Padang
2Faculty of Economics, Universitas Dharma Andalas
3Faculty of Economics, Universitas Taman Siswa
4Faculty of Economics, Universitas Andalas
*Corresponding author. Email: okki.trinanda@fe.unp.ac.id
Corresponding Author
Okki Trinanda
Available Online 21 July 2022.
DOI
10.2991/aebmr.k.220702.040How to use a DOI?
Keywords
Customer E-Satisfaction; Purchase Decision
Abstract

This study aims to analyze the influence of Consumer Decision Factors on Gojek Customer E-Satisfaction. The population of this study were all Gojek users in West Sumatra. Samples were taken in the cities of Padang and Bukittinggi as many as 400 people by distributing questionnaires. Hypothesis testing is carried out using Multiple Linear Regression. This study found that Consumer Decision Factors consisting of Convenience, Price, Security, and Speed had a positive and significant effect on E-Satisfaction, both partially and simultaneously.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
21 July 2022
ISBN
978-94-6239-594-7
ISSN
2352-5428
DOI
10.2991/aebmr.k.220702.040How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Okki Trinanda
AU  - Tri Rachmat Riski
AU  - Sepris Yonaldi
AU  - Fiko Farlis
AU  - Berri Brilliant Albar
PY  - 2022
DA  - 2022/07/21
TI  - Managing Customer E-Satisfaction 4.0: The Role of Gojek Consumer Purchase Decision Factors
BT  - Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021)
PB  - Atlantis Press
SP  - 270
EP  - 273
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220702.040
DO  - 10.2991/aebmr.k.220702.040
ID  - Trinanda2022
ER  -