Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021)

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The Effect of Tourism Image, Tourism Attraction, Promotion, and Service Quality on the Revisit Decision with Tourist Satisfaction as a Mediating in Harau Valley Tourism Object

Authors
Aditya Perdana Pasha Elmard1, *, Yunia Wardi2
12Universitas Negeri Padang, Padang, Indonesia
*Coresponding author. Email: adituv@gmail.com
Corresponding Author
Aditya Perdana Pasha Elmard
Available Online 21 July 2022.
DOI
10.2991/aebmr.k.220702.042How to use a DOI?
Keywords
Tourism Image; Tourism Attraction; Promotion; Service Quality; Revisit Decision; Tourist Satisfaction
Abstract

Tourism is one of the most promising sectors to make progress of a region. The development of the times, then the number of the human will also continue to grow and their needs will also vary. For that competitors should be able to provide service, very effective against what is needed by tourists. This study aims to determine the effect of the tourism image, Tourism attraction, promotion, and service quality on the revisit decision with the tourist satisfaction as a mediating in Harau Valley Tourism Object. This study aimed to travelers who had visited more than one time to the Harau Valley Tourism Object with 230 respondents. Data analysis was performed using SmartPLS 3.0. The results of this study indicate that the tourism image and tourism attraction has no significant effect on the revisit decision. Promotion and service quality have a significant effect on the revision decision. Tourism image and tourism attraction have no significant effect on tourist satisfaction. Promotion and service quality have a significant effect on tourist satisfaction. Tourist satisfaction has a significant effect on the revisit decision.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
21 July 2022
ISBN
978-94-6239-594-7
ISSN
2352-5428
DOI
10.2991/aebmr.k.220702.042How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Aditya Perdana Pasha Elmard
AU  - Yunia Wardi
PY  - 2022
DA  - 2022/07/21
TI  - The Effect of Tourism Image, Tourism Attraction, Promotion, and Service Quality on the Revisit Decision with Tourist Satisfaction as a Mediating in Harau Valley Tourism Object
BT  - Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021)
PB  - Atlantis Press
SP  - 281
EP  - 289
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220702.042
DO  - 10.2991/aebmr.k.220702.042
ID  - Elmard2022
ER  -