Marketing Strategy Study under E-commence Background

DOI

10.2991/msetasse-15.2015.72How to use a DOI?

Keywords

E-commerce background; Marketing; Strategy study

Abstract

E-commerce is a kind of development of traditional commercial activities in the era of information. E-commerce as a new business mode is generating huge influence on people’s production and life style. This paper studies the changes in marketing mode under e-commerce background, and proposes some problems in marketing activities under e-commerce background. On this basis, marketing strategy under e-commerce background is also proposed, in the hope of offering some beneficial reference for marketing strategy study under e-commerce background.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xuan Wang
PY  - 2015/11
DA  - 2015/11
TI  - Marketing Strategy Study under E-commence Background
BT  - Proceedings of the 2015 3rd International Conference on Management Science, Education Technology, Arts, Social Science and Economics
PB  - Atlantis Press
SP  - 317
EP  - 320
SN  - 2352-5398
UR  - https://doi.org/10.2991/msetasse-15.2015.72
DO  - 10.2991/msetasse-15.2015.72
ID  - Wang2015/11
ER  -