The Path of Government Short Video Participation in Poverty Alleviation: A Content Analysis of Tiktok in Maigeti County, Xinjiang Uygur Autonomous Region

DOI

10.2991/978-2-38476-309-2_19How to use a DOI?

Keywords

Poverty alleviation; short videos on government affairs; minority areas; viral marketing

Abstract

At present, the application of government short video in poverty alleviation is relatively common, but there are few studies on the use of short video for poverty alleviation propaganda in ethnic minority areas. This study explores the way to carry out short video propaganda of government affairs and promote poverty alleviation in Maigeti County, Xinjiang, a minority area. This study helps to understand how to combine information technology with poverty alleviation in China’s ethnic minority areas, and provides ideas for other ethnic minority areas to use online resources to promote poverty alleviation. In this study, the video of Tiktok public account in Maigeti County is taken as the analysis object, and the content analysis method is used to analyze from three dimensions: theme, character and environment. This study found that the poverty alleviation path of Maigeti County is to release videos about poverty alleviation content, let returning college students and retired soldiers talk about the development and changes of their hometown, let the public understand the current situation and effect of poverty alleviation by the government, and further promote the common prosperity of less developed areas.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Qinqin Zhang
PY  - 2024
DA  - 2024/12/09
TI  - The Path of Government Short Video Participation in Poverty Alleviation: A Content Analysis of Tiktok in Maigeti County, Xinjiang Uygur Autonomous Region
BT  - Proceedings of the 2024 9th International Conference on Modern Management, Education and Social Sciences (MMET 2024)
PB  - Atlantis Press
SP  - 157
EP  - 164
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-309-2_19
DO  - 10.2991/978-2-38476-309-2_19
ID  - Zhang2024
ER  -