The Influence of Disease Threats on Preferences for Robot Services over Human Services

DOI

10.2991/978-2-38476-271-2_96How to use a DOI?

Keywords

disease threat; robot service; human service; human-technology interaction

Abstract

In recent years, the use of robot services has been growing in various sectors such as education services, public services, and home services. It is crucial for both the robot industry and marketers to understand how people's preferences for robot services are developed and how other factors influence these preferences. However, there has been limited research on this topic. Addressing this gap, I have investigated how people's preferences for robot services are affected by a specific situational factor - disease threat. I am particularly interested in the impact of disease threat on people's relative preferences for robot services compared to human services. Through an experiment involving 126 Chinese participants, I discovered that disease threats lead to an increased relative preference for robot service over human service among consumers. These findings contribute to the existing literature on disease threat and human-technology interaction, and more importantly, have practical implications.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yiheng Tian
AU  - Xin Luo
PY  - 2024
DA  - 2024/07/29
TI  - The Influence of Disease Threats on Preferences for Robot Services over Human Services
BT  - Proceedings of the 2024 5th International Conference on Mental Health, Education and Human Development (MHEHD 2024)
PB  - Atlantis Press
SP  - 810
EP  - 817
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-271-2_96
DO  - 10.2991/978-2-38476-271-2_96
ID  - Tian2024
ER  -