The Construction and Dissemination of the Media Image of Sports Celebrities from the Domain Theory

Taking the Media Image of Gu Ailing Eileen on Weibo as an Example

DOI

10.2991/assehr.k.220704.038How to use a DOI?

Keywords

Sports celebrity; The domain theory; media image; Gu Ailing Eileen

Abstract

In recent years, with the continuous innovation of information communication technology, sports celebrities, as the elites of the celebrity group, not only have sports achievements, but also gain a high degree of recognition in the media. At the same time, sports celebrities can freely switch between different domains, and use social media to construct and spread their own media images. The dissemination of these media images can not only help them gain higher exposure, but also help them master the laws of capital operation in the consumption era, promote sports, as well as activate sports culture. Based on Bourdieu’s domain theory, this research draws on the theoretical model framework of trinity of domain, capital, and habitus to analyse the construction of media images of sports stars in cross-field communication, and analyses the location of the fields that they participate in. Meanwhile, this research makes a structural discussion on the tension between the position of the sports stars and the relationship among the action subjects. The research mainly focuses on the media image of the sports celebrity——Gu Ailing Eileen, and then proposes that the media images of sports celebrities are inextricably linked with the relationship between the subjects in the domain, the habitus of the sports industry, and the symbolic capital they possess. But it is worth noting that although the cross-border communication of sports stars has made their media images widely promoted and injected new vitality into sports culture, it has also caused conflicts between the system and the market, excessive competition in the industry, and excessive fans, entertainment generalization and other issues. These problems hinder the construction of the media image of sports stars and the development of sports culture. Therefore, it is urgent to solve the current problems from the aspects of personal construction, legal revision, and team operation. Only by adhering to the principle of mutual respect can the country, sports celebrities and social capital continuously improve the value and function of celebrity media image construction.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Yue Liu
PY  - 2022
DA  - 2022/07/11
TI  - The Construction and Dissemination of the Media Image of Sports Celebrities from the Domain Theory
BT  - Proceedings of the 2022 3rd International Conference on Mental Health, Education and Human Development (MHEHD 2022)
PB  - Atlantis Press
SP  - 199
EP  - 205
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220704.038
DO  - 10.2991/assehr.k.220704.038
ID  - Liu2022
ER  -