Samar Village Towards Tourism Village: Identification Of Stakeholder Influence In Village Tourism Development

DOI

10.2991/978-2-38476-267-5_19How to use a DOI?

Keywords

Ecotourism; Tourism Village; Stakeholder; Samar Village; Tourism Strategy

Abstract

Samar Village has been the pioneer in village tourism development since 2019. This village also aspires to become a tourist village, facilitating tourists to understand the practice of Islam in the community. Essentially, Samar Village was developed to support the central government program led by the Ministry of Tourism and Creative Economy, aiming to increase the community's economic growth. Therefore, this study seeks to investigate the strategic framework for Samar Village tourism development. This village offers hilly topography, which substantially has the potential for various tourist experiences. However, thus far, this village mainly promotes citrus agro-tourism and has been running consistently. Meanwhile, ideally, a tourist village should offer more than one tourist attraction. Therefore, this study identifies the characteristics of Samar Village tourism, the influencing factors for its sustainability, and the final stage for a sustainable tourism village strategy. In specific, we focus on identifying stakeholders for rural tourism village development. For that purpose, we adopted qualitative methods. Meanwhile, the primary data was collected using interview techniques. The data obtained through interviews were processed to identify the role of stakeholders and formulate recommendations for the initial village tourism development using the penta-helix synergy model. The data analysis revealed a notable absence of multi-stakeholders in Samar village tourism development. Presently, the sole stakeholder effectively managing and nurturing the development of tourism in Samar village tourism is BUMDES. Nonetheless, the ideal approach to establishing an ecotourism village necessitates the participation of five primary components, namely government, entrepreneurs, community, academics, and mass media. This finding becomes the central obstacle in village tourism development. Therefore, we also formulate that the adoption of this model will catalyze discernible transformations in the progression of Samar Village tourism, particularly in structural composition or the engagement of tourism management entities. Once the village management structure is established and operational, subsequent research endeavours can focus on formulating tourism management strategies and promotional campaigns to enhance the visitor numbers and enhance the overall tourism experience.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Moh. Pebrianto
AU  - Yayuk Yuliati
AU  - Asihing Kustati
PY  - 2024
DA  - 2024/07/18
TI  - Samar Village Towards Tourism Village: Identification Of Stakeholder Influence In Village Tourism Development
BT  - Proceedings of the 2nd Lawang Sewu International Symposium on Humanities and Social Sciences 2023 (LEWIS HUSO 2023)
PB  - Atlantis Press
SP  - 237
EP  - 249
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-267-5_19
DO  - 10.2991/978-2-38476-267-5_19
ID  - Pebrianto2024
ER  -