Critical Discourse Analysis of Marginalization of Local Wisdom Content in Television Documentary Program

DOI

10.2991/assehr.k.200818.028How to use a DOI?

Keywords

local wisdom, marginalization, documentary program television

Abstract

This study wants to examine the background of the local wisdom content marginalization in Indonesia Bagus television documentary program. This study uses a critical discourse analysis approach from Fairclough which explains how the marginalization of local wisdom content is carried out, how the production team does it, whether any power plays a role and how the audience interprets the concept change. The analysis of this study considers on NET’s financial condition, CEO changes that lead to resign offer to employees, which then creates a discomfort atmosphere for NET employees. This is what underlies the marginalization of the content that is deemed not to produce a high rating and share. One of the programs that were affected by the conditions of NET are documentaries Indonesia Bagus. The Indonesia Bagus program changed the concept from an observational documentary program that was loaded with local wisdom content into an expository documentary program with a more dominant element of entertainment. A concept change that has to ‘strip away’ the function of information, education, and social control over local wisdom content as a cultural identity. The expectations of this concept change, of course, to raise its rating and share. But in fact, the concept change produces a decline in ratings and share in Indonesia Bagus program. This research is expected to be a reference in television documentary studies to see how a context plays a role in the production process of documentary television programs and how local wisdom content can be used as informative, educational and entertaining television program content; to provide a positive understanding for the younger generation in the process of strengthening the identity of Indonesia.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Freddy Yusanto
AU  - Dadang Rahmat Hidayat
AU  - Rahmat Edi Irawan
AU  - Yasraf Amir Piliang
PY  - 2020
DA  - 2020/08/19
TI  - Critical Discourse Analysis of Marginalization of Local Wisdom Content in Television Documentary Program
BT  - Proceedings of the 2nd Jogjakarta Communication Conference (JCC 2020)
PB  - Atlantis Press
SP  - 118
EP  - 122
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200818.028
DO  - 10.2991/assehr.k.200818.028
ID  - Yusanto2020
ER  -