Multimodality Analysis in President Joko Widodo’s Video Blog

DOI

10.2991/assehr.k.200818.027How to use a DOI?

Keywords

Multimodality, President Joko Widodo, vlog, YouTube

Abstract

Youtube is an emerging new media whose popularity is rising not only among people in the industry but also among nation leaders, one of which is President of Indonesia Joko Widodo. President Joko Widodo is one of the only three nation leaders that use Youtube as a tool to communicate to their subjects. The purpose of this research is to analyze the content and message of the videos. This research uses qualitative methods of multimodal analysis (systemic language function by Van Leuween). The analysis unit of this research is two videos on President Joko Widodo’s YouTube Channel tagged with #JKWVLOG hashtag. The research found that semiotic sources are structured to give the image of a committed leader, with a relaxed and populist communication style.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Febyola Oktavanya
PY  - 2020
DA  - 2020/08/19
TI  - Multimodality Analysis in President Joko Widodo’s Video Blog
BT  - Proceedings of the 2nd Jogjakarta Communication Conference (JCC 2020)
PB  - Atlantis Press
SP  - 115
EP  - 117
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200818.027
DO  - 10.2991/assehr.k.200818.027
ID  - Oktavanya2020
ER  -