Group Communication Practices of Scavenger Communities in Campaigns of Clean and Healty Living Behavior
- DOI
- 10.2991/assehr.k.200818.013How to use a DOI?
- Keywords
- scavenger, campaign for clean and healthy behavior, group communication
- Abstract
Yogyakarta is a city that is currently also facing a complicated problem related to waste management. Waste management in Yogyakarta still relies on Integrated Waste Disposal Sites (TPST). There are around 454 scavengers who are members of the community. The existence of a scavenger community in the middle of a mountain of garbage certainly has the potential to cause new problems, especially in terms of health. The purpose of this study is to analyze and describe the communication practices of the scavenger community group Mardiko TPST Piyungan in an effort to campaign for clean and healthy behavior. This type of research is qualitative research using a descriptive approach. The method used in this study is the ethnographic approach to communication by observing the communication activities of the subjects studied. Data collection methods used in this study are interview techniques. Apart from interviews, this research also uses the observation method. The results showed that cohesiveness was an important social capital in the communication practices of the Mardiko group in an effort to campaign for clean and healthy living behaviors.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Erwin Rasyid AU - Ade Putranto Prasetyo W Tunggali AU - Moch Imron Rosyidi PY - 2020 DA - 2020/08/19 TI - Group Communication Practices of Scavenger Communities in Campaigns of Clean and Healty Living Behavior BT - Proceedings of the 2nd Jogjakarta Communication Conference (JCC 2020) PB - Atlantis Press SP - 57 EP - 59 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.200818.013 DO - 10.2991/assehr.k.200818.013 ID - Rasyid2020 ER -