Proceedings of the 2nd Jogjakarta Communication Conference (JCC 2020)

Mager (Lazy-Ass) as New Culture in the Society 5.0 Era (Semiotic Analysis by Charles Pierce in the Grab Food Ad “Laper Di Kantor” Version)

Authors
Ari Susanti
Corresponding Author
Ari Susanti
Available Online 19 August 2020.
DOI
10.2991/assehr.k.200818.011How to use a DOI?
Keywords
Society 5.0, Mager, Semiotic Analysis
Abstract

The article discusses the development of information technology and telecommunications fast-moving. This technological acceleration has an impact on world civilization which has entered the era of the society 5.0. The creation of an online application service makes it easy for humans to run all their activities. Various kinds of conveniences offered by online applications increasingly spoil the community with a lifestyle of mager (lazy to move). This picture of this phenomenon is seen in the Grab Food Advertisement “Laper Di Kantor” version. The research method used in this article is descriptive qualitative with Charles Pierce’s semiotic approach. The results of this study is thet technology was created by considering aspects of mutualism. But in the reality it is not as significant as expected. One of them is the Grab application with Grab Food services creating a mager or lazy culture.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2nd Jogjakarta Communication Conference (JCC 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
19 August 2020
ISBN
978-94-6239-044-7
ISSN
2352-5398
DOI
10.2991/assehr.k.200818.011How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Ari Susanti
PY  - 2020
DA  - 2020/08/19
TI  - Mager (Lazy-Ass) as New Culture in the Society 5.0 Era (Semiotic Analysis by Charles Pierce in the Grab Food Ad “Laper Di Kantor” Version)
BT  - Proceedings of the 2nd Jogjakarta Communication Conference (JCC 2020)
PB  - Atlantis Press
SP  - 48
EP  - 52
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200818.011
DO  - 10.2991/assehr.k.200818.011
ID  - Susanti2020
ER  -