Linkage of Tourism Product Variable, Destination Image, and Word of Mouth to Visiting Decision at Rantih Tourism Village, West Sumatera

Keywords

tourism product; destination image; word of mouth

Abstract

This study aims to analyze the influence of tourism products, destination image, and word of mouth on the decision to visit the Rantih Village. The type of this research is explorative research. The research method used is a questionnaire of 125 domestic tourists who visit the Rantih Village. The sampling technique applied in this study is Purposive Sampling with cross sectional time scope. The data were analyzed using SPSS. The results showed that the variable of tourism product and destination image did not influence the visiting decision. This shows that the increased accessibility, facilities and tourist attractions did not increase the decision of domestic tourists to visit Rantih village. This means that the nature of tourism offered by Rantih Tourist Village is more influenced by a tourist attraction rather than the completeness of tourist facilities. Improved destination image does not affect the decision of visiting tourists to the tourist Rantih Village. This is due to the Rantih Village which is still relatively new to tourists, so it does not have a strong impression yet. On the other hand, word of mouth variable shows a significant influence. This means that word of mouth as a friend recommendation becomes an important consideration that influences the decision of tourists to visit Rantih Tourist Village

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Verinita
AU  - Yanda Afrinon Putra
PY  - 2019/06
DA  - 2019/06
TI  - Linkage of Tourism Product Variable, Destination Image, and Word of Mouth to Visiting Decision at Rantih Tourism Village, West Sumatera
BT  - Proceedings of the 3rd International Seminar on Tourism (ISOT 2018)
PB  - Atlantis Press
SP  - 344
EP  - 348
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/125909413
ID  - 2019/06
ER  -