Does Food Image Affect Customer Intention to Buy Food?

Keywords

food image; behavioral intention

Abstract

Culinary tourism is believed to bring both economic and cultural benefits to the community. Bandung which is in Indonesia is known for its innovative and various foods which make Bandung famous as a culinary tourism destination. This study was conducted to analyze the image built within the customer who came to one of the top culinary tourism destination spots in Bandung, that is Sudirman Street Day & Night Market. This study also examined the influence of food image towards customer intention to buy food in that market. The respondents were 200 customers of Sudirman Street Day & Night Market. The data were collected from questionnaires and later on, they were analyzed by using descriptive statistic and regression analysis. The results of this study showed that from all dimensions of food image, only food quality, the attractiveness of food and food culture which significantly influence the behavioral intention of the customer.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - H. P. Diyah Setiyorini
AU  - Taufik Abdullah
AU  - W. Ariandani
PY  - 2019/06
DA  - 2019/06
TI  - Does Food Image Affect Customer Intention to Buy Food?
BT  - Proceedings of the 3rd International Seminar on Tourism (ISOT 2018)
PB  - Atlantis Press
SP  - 318
EP  - 319
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/125909406
ID  - Setiyorini2019/06
ER  -