The Implementation of Sharia Principles Concept of Hotels: Unisi Hotel, Yogyakarta

Keywords

sharia principles; sharia hotels; sharia hotel opportunities; sharia hotel challenges

Abstract

This study aims to analyze the implementation of six (6) sharia principles at Unisi Hotel in Yogyakarta, Indonesia, and to find out the opportunities and challenges of sharia implementation at Unisi Hotel. Sharia principles in hotel not only in terms of halal consumption (food and beverage) but including all operations of hotel activities such as: entertainment aspects, aspects of business activities, ethical aspects, boundary aspects of relationships, as well as aspects of overall layout referred to as 6 sharia principles in hospitality. This research used descriptive qualitative method. The study focused on Unisi Hotel which is located at Pasar Kembang Street, Yogyakarta. The research sample involved 26 employees from staff level to manager. This paper examined primary sources of data in the form of interviews and focus group discussions, as well as observations in the field. From the results of the study, it was concluded that Unisi Hotel have implemented five (5) sharia principles in the hospitality sector while another principle is that entertainment principles cannot be examined because they are not available at Unisi Hotel. Seeing the development of sharia tourism opportunities that have become a lifestyle, the opportunities for developing Unisi Hotel business are very large, therefore the researchers recommend that in order to immediately conduct hospitality service certification for capturing niche markets.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Indi Printianto
AU  - Dyah Wahyuning Tyas
AU  - Rosalina Nur Annisa
PY  - 2019/06
DA  - 2019/06
TI  - The Implementation of Sharia Principles Concept of Hotels: Unisi Hotel, Yogyakarta
BT  - Proceedings of the 3rd International Seminar on Tourism (ISOT 2018)
PB  - Atlantis Press
SP  - 265
EP  - 269
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/125909395
ID  - Printianto2019/06
ER  -