Tour de Linggarjati: The Model of Effective International Tourism Promotion through Sport Tourism Events

Keywords

Tour de Linggarjati; tourism promotion; sport tourism event

Abstract

The marketing to tourism has expanded into numbers of methods, one of them is the use of videograph, which becomes one general strategy in the promotion, but on the other hand still could not increase the amount of visitors. This indicates the need for a new and different strategy to promote the site. Using a sports-based tourism site to promote their business. Tour de Linggarjati, for instance, an international level bicycle racing sport event that had been carried out in 2017, invent a more effective way of promoting a tourism site. This study uses a qualitative approach with a case study method which aims to find out in detail the tour de linggarjati activities in increasing the number of tourists. The results obtained show that the tourism promotion model involves elements of local government, the community and organizers of the activity, these three elements are interrelated with one another, and to increase the number of tourists using relations with international sports organizations to give permission and promote sports activities, using media online and mobile marketing as active social media users

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Sandey Tantra Paramitha
AU  - Oman Sukirman
PY  - 2019/06
DA  - 2019/06
TI  - Tour de Linggarjati: The Model of Effective International Tourism Promotion through Sport Tourism Events
BT  - Proceedings of the 3rd International Seminar on Tourism (ISOT 2018)
PB  - Atlantis Press
SP  - 243
EP  - 246
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/125909390
ID  - Paramitha2019/06
ER  -