The Influence of Heritage Destination Attributes towards Customer Satisfaction at Palaces in Cirebon

Keywords

heritage destination attributes; customer satisfaction; kanoman palace; kacirebonan palace; kaparbonan palace.

Abstract

Customer Satisfaction becomes an issue that is being observed in tourism industry, where tourists’ satisfaction is influenced by attributes at tourism destination. The level of satisfaction can be measured by means of comparison between expectation and perceivetion. Present study aims to find out the Heritage Destination Attributes description towards Customer Satisfaction at Palaces in Cirebon. In this research, the independent variables (X) are Heritage Destination Attributes and the dependent variables (Y) are Customer Satisfaction. Present study applies descriptive and verificative, along with explanatory, survey method and cross sectional approach. Sample data involves 71 respondents. This study includes multiple regression as the analysis technique. The result that is based on simultaneous test shows that there is significant influence between Heritage Destination Attributes and customer satisfaction. However, partially, among three dimensions: heritage attractiveness, fasilities and service at heritage sites, and heritage interpretation, the dimension that influences customer satisfaction sifnificantly is only heritage interpretation.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Fahdila Betakemala
AU  - Gita Siswhara
AU  - Rini Andari
PY  - 2019/06
DA  - 2019/06
TI  - The Influence of Heritage Destination Attributes towards Customer Satisfaction at Palaces in Cirebon
BT  - Proceedings of the 3rd International Seminar on Tourism (ISOT 2018)
PB  - Atlantis Press
SP  - 144
EP  - 148
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/125909367
ID  - Betakemala2019/06
ER  -