Study on the Path of Enhancing Female Image in Anime and Comics

DOI

10.2991/978-2-38476-297-2_71How to use a DOI?

Keywords

anime; youth subculture; female image; stereotype; gaze theory

Abstract

Longitudinally the image of women in anime has been improving on the whole, but there are still strong limitations. A analysis of the anime popularly broadcast on Bilibili from 2019 to 2023 reveals that women, as the objectified second sex, are portrayed from a theoretical perspective as presenting an image bias of stereotyping, male gaze, and lack of discourse. This pattern is the result of the multi-dimensional game and intertwining of the overall social consciousness, industrial ecology, and individual creative pressure. It is necessary to manage the introduction of Japanese comics in the balance of quality control and channel diversion, and also to revitalise the national comics based on the foundation wall of cultural heritage and development environment, to grasp the cultural dominance.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Xiaoao Feng
PY  - 2024
DA  - 2024/10/31
TI  - Study on the Path of Enhancing Female Image in Anime and Comics
BT  - Proceedings of the 2024 8th International Seminar on Education, Management and Social Sciences (ISEMSS 2024)
PB  - Atlantis Press
SP  - 565
EP  - 572
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-297-2_71
DO  - 10.2991/978-2-38476-297-2_71
ID  - Feng2024
ER  -