Proceedings of the 2024 8th International Seminar on Education, Management and Social Sciences (ISEMSS 2024)

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Localization and Globalization, the Complexities and Strategies of Establishing Local International Communication Centers in China

Authors
Shu Fang1, *
1Zhengzhou University, Zhengzhou, China
*Corresponding author. Email: 794172725@qq.com
Corresponding Author
Shu Fang
Available Online 31 October 2024.
DOI
10.2991/978-2-38476-297-2_72How to use a DOI?
Keywords
International Communication; Path Innovation; Communication Strategy
Abstract

The global communication strategy has demonstrated a shift towards utilizing local media platforms rather than national-level media, with numerous international communication centers now in operation. The establishment and operation of these centers are considered crucial for bolstering China’s overall international communication capabilities. This study concentrates on the construction of local international communication centers in China, with “lobalization” as the research perspective, exploring the diversified paths for local international communication centers to engage in international communication. Additionally, it outlines the practical challenges encountered in local initiatives, aiming to offer valuable insights for the establishment of regional international communication centers.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 8th International Seminar on Education, Management and Social Sciences (ISEMSS 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 October 2024
ISBN
978-2-38476-297-2
ISSN
2352-5398
DOI
10.2991/978-2-38476-297-2_72How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Shu Fang
PY  - 2024
DA  - 2024/10/31
TI  - Localization and Globalization, the Complexities and Strategies of Establishing Local International Communication Centers in China
BT  - Proceedings of the 2024 8th International Seminar on Education, Management and Social Sciences (ISEMSS 2024)
PB  - Atlantis Press
SP  - 573
EP  - 579
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-297-2_72
DO  - 10.2991/978-2-38476-297-2_72
ID  - Fang2024
ER  -