Researching the Revitalization Effect of Intangible Cultural Heritage Inheritances in the Context of Cultural Memory: A Case Study of “the Chinese Intangible Cultural Heritage”
- DOI
- 10.2991/978-2-38476-297-2_73How to use a DOI?
- Keywords
- cultural memory; intangible cultural heritage inheritance; “The Chinese Intangible Cultural Heritage”; cultural confidence
- Abstract
With the fast growth of IT, digitization is now vital for safeguarding intangible cultural heritage. This paper explores the connection between intangible cultural heritage and cultural memory, focusing on the CCTV show “The Chinese Intangible Cultural Heritage.” It analyzes the show’s content, format, and communication methods to uncover innovative strategies for transmitting and showcasing intangible cultural heritage. The study shows that the show effectively preserves intangible cultural heritage through media integration, participation, and storytelling, offering insights for future initiatives. Cultural memory shapes identity, and by highlighting intangible cultural heritage, the program enhances cultural identity, reinforcing national pride and influence.
- Copyright
- © 2024 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Mingxiang Chen PY - 2024 DA - 2024/10/31 TI - Researching the Revitalization Effect of Intangible Cultural Heritage Inheritances in the Context of Cultural Memory: A Case Study of “the Chinese Intangible Cultural Heritage” BT - Proceedings of the 2024 8th International Seminar on Education, Management and Social Sciences (ISEMSS 2024) PB - Atlantis Press SP - 580 EP - 586 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-38476-297-2_73 DO - 10.2991/978-2-38476-297-2_73 ID - Chen2024 ER -