How do privacy concerns affect consumers’ self-disclosure on social media?

DOI

10.2991/978-2-38476-126-5_105How to use a DOI?

Keywords

Privacy concerns; Self-disclosure; Social media engagement; Consumer behaviour; privacy paradox

Abstract

This research paper examines how privacy concerns affect self-disclosure on social media. The primary aim of this study is to investigate the relationship between privacy concerns and self-disclosure. To achieve this objective, document analysis was employed to examine relevant literature. The findings suggest that privacy concerns do not significantly impact self-disclosure, which aligns with the privacy paradox.

The study fills a gap in previous research and deepens our understanding of consumer behaviours concerning privacy concerns and self-disclosure on social media. The implications of these findings are twofold: First, the research contributes to the field of social media and psychology by providing theoretical insights. Second, the research offers practical guidance for businesses that use social media platforms for marketing and advertising purposes while respecting users’ privacy concerns.

In summary, this research sheds light on the nuances of privacy concerns and self-disclosure on social media, offering insights for both scholars and practitioners.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - ShiYang Ni
PY  - 2023
DA  - 2023/10/31
TI  - How do privacy concerns affect consumers’ self-disclosure on social media?
BT  - Proceedings of the 2023 7th International Seminar on Education, Management and Social Sciences (ISEMSS 2023)
PB  - Atlantis Press
SP  - 953
EP  - 962
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-126-5_105
DO  - 10.2991/978-2-38476-126-5_105
ID  - Ni2023
ER  -