Pricing Decision for Fresh Food Produce in Dual-Channel Supply Chain Considering Corporate Social Responsibility and Preservation Effort

DOI

10.2991/978-2-38476-126-5_168How to use a DOI?

Keywords

Dual-channel supply chain system; Freshness effort; Corporate social responsibility; Stackelberg game

Abstract

This paper investigates the fresh food firms’ corporate social responsibility (CSR) in the dual-channel supply chain in terms of freshness preservation efforts and pricing. By examining the influence of CSR on preservation effort, profit, pricing, and comparative analysis, the study concludes that CSR may always raise the freshness effort put into a product, reduce price, boost demand, and increase consumer surplus and social welfare. When a provider of the fresh product performs CSR on his own, he frequently sacrifices his profit for the sake of consumers.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ziyao Zhang
PY  - 2023
DA  - 2023/10/31
TI  - Pricing Decision for Fresh Food Produce in Dual-Channel Supply Chain Considering Corporate Social Responsibility and Preservation Effort
BT  - Proceedings of the 2023 7th International Seminar on Education, Management and Social Sciences (ISEMSS 2023)
PB  - Atlantis Press
SP  - 1495
EP  - 1505
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-126-5_168
DO  - 10.2991/978-2-38476-126-5_168
ID  - Zhang2023
ER  -