The Study on the Transformation of Disney Animated films Based on Consumerism

DOI

10.2991/assehr.k.210806.114How to use a DOI?

Keywords

Disney, animated film, consumerism

Abstract

Disney animated films have always been about the exploration of humanity and heroes. However, there is only one purpose of its exploration: to meet the current consumer market. To achieve this goal, Disney has constantly been changing. When postmodernism dominates, consumers have changed, and Disney animated films have also changed in both content and form in response to changes in the situation. This paper will take consumerism as the main research perspective to sort out the transformation of Disney animated films and further explore the current changes of Disney animated films from the content and form.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yang Xiao
AU  - Ziqi Xiao
AU  - Zhuyanyan Xue
PY  - 2021
DA  - 2021/08/09
TI  - The Study on the Transformation of Disney Animated films Based on Consumerism
BT  - Proceedings of the 2021 5th International Seminar on Education, Management and Social Sciences (ISEMSS 2021)
PB  - Atlantis Press
SP  - 608
EP  - 613
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210806.114
DO  - 10.2991/assehr.k.210806.114
ID  - Xiao2021
ER  -