Risk Response in the New Media Age
Taking the Accurate Push of Tik Tok as the Example
- DOI
- 10.2991/assehr.k.210806.115How to use a DOI?
- Keywords
- Tik Tok, new media, big data, accurate push, risk
- Abstract
Nowadays, society has stepped into the new media age. Big data technology and accurate push provide strong technical support for the Internet platform and significantly impact Internet users and the community. Among them, there are positive effects that meet the needs of the audience and provide favorable conditions for enterprises and governments to predict user behaviors and monitor network public opinions.There are also negative effects that affect people’s lives and social stability, such as information cocoons, Internet addiction, and Internet fraud. Therefore, it is urgent to make a risk analysis of this social problem and put forward the corresponding solution. Taking Tik Tok as an example, this paper interprets the background of the birth and development of technology in the new media age by using the methods of investigation, observation, and literature research, analyzes the advantages and risks of big data, and explores the “information cocoon effect,” “reverse domestication” and “superpanopticon.” As a result, this paper puts forward the corresponding measures in three aspects: “goalkeeping” and “gatekeeping,” “media literacy training,” and “data security and control,” so as to provide a reference for the society.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yuling Zhang PY - 2021 DA - 2021/08/09 TI - Risk Response in the New Media Age BT - Proceedings of the 2021 5th International Seminar on Education, Management and Social Sciences (ISEMSS 2021) PB - Atlantis Press SP - 614 EP - 620 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210806.115 DO - 10.2991/assehr.k.210806.115 ID - Zhang2021 ER -