Interaction, Transmedia Narrative Adaptation and Visual Communication: A Case Study of the Internet Fiction Adaptaed Film Better Days

DOI

10.2991/assehr.k.210806.057How to use a DOI?

Keywords

Film adaptation, Visual communication, Intertextuality, Transmedia storytelling, Photography

Abstract

With the rise of Internet popular literature in the new era, the increasing strength of new media and the further expansion of the audience market of Chinese cinema, the phenomenon of contemporary popular literature adapting films has become common in the recent decade. The transformation from contemporary popular literature works to adapted films is dynamic and imaginative, and it is also a mutually supportive process, which includes readers’ support for popular literature, filmmakers’ re-creation of original works, audiences’ acceptance of adapted films, and the re-innovation of original works stimulated by adaptation activities, etc. This study aims to explore trans-media storytelling and its vital interactive importance in the context of increasing global influence through the case study of a recent blockbuster film Better Days (2019). Better Days represents a growing number of movies adapted from literature about hot social topics to reflect social problems. By deconstructing the cross-media narrative and analyzing the audio-visual language of the popular fiction adapted film, this paper tries to explain the reasons for the success of the film and the social thinking triggered by the film. The results show the intervened relationship of transmedia narrative and audio-visual language in contributing to form a popular literature adaptation film with innovative interactions with the audience, and serves as a reference for the interactive cross-media creation of adapted films and the mutual achievement of the original novels.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yeyang Zhang
PY  - 2021
DA  - 2021/08/09
TI  - Interaction, Transmedia Narrative Adaptation and Visual Communication: A Case Study of the Internet Fiction Adaptaed Film Better Days
BT  - Proceedings of the 2021 5th International Seminar on Education, Management and Social Sciences (ISEMSS 2021)
PB  - Atlantis Press
SP  - 304
EP  - 312
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210806.057
DO  - 10.2991/assehr.k.210806.057
ID  - Zhang2021
ER  -