Proceedings of the International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2024)

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Assessing User Experience and E-Service Quality of the UP Tourism Website

Authors
Upasana Saxena1, Sujay Vikram Singh2, *, Himanshu Shekhar3, Rohit Borilkar4
1Assistant Professor, Amity University, Lucknow, India
2Senior Research Fellow, Banaras Hindu University, Varanasi, India
3Research Scholar, Indira Gandhi National Tribal University, Amarkantak, India
4Assistant Professor, Indira Gandhi National Tribal University, Amarkantak, India
*Corresponding author. Email: sujayvikramsingh@gmail.com
Corresponding Author
Sujay Vikram Singh
Available Online 13 June 2024.
DOI
10.2991/978-94-6463-437-2_14How to use a DOI?
Keywords
Flow Theory; Destination Management Organisation; E-Service Quality
Abstract

Flow Theory, Destination Management Organisation, E-Service Quality. The emergence of the COVID-19 pandemic, tourists have developed a heightened attention to detail when it comes to choosing secure travel destinations, placing considerable reliance on digital resources. In order to improve user experience and reach a wider audience, this study set out to evaluate the content, value, and engagement of the Uttar Pradesh Tourism website. The study looked at the website’s use of consumer engagement tools using flow theory. Questionnaires were used to gather data from 300 participants, and Principal Component Analysis and Multiple Regression Analysis were used to analyse the results. The study pointed out flaws in the website and suggested fixes to entice people to visit the government website instead of private platforms while looking for travel-related information. By making sure that important travel-related information was easily accessible, it also sought to increase consumer pleasure. In examining how Web 5.0 affects travel planning, the study brought attention to the growing power of destination marketing operators (DMOs) and attempted to bridge the gap in services provided by public and private organisations in an effort to drive more people to the official government tourism website.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
13 June 2024
ISBN
978-94-6463-437-2
ISSN
2352-5428
DOI
10.2991/978-94-6463-437-2_14How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Upasana Saxena
AU  - Sujay Vikram Singh
AU  - Himanshu Shekhar
AU  - Rohit Borilkar
PY  - 2024
DA  - 2024/06/13
TI  - Assessing User Experience and E-Service Quality of the UP Tourism Website
BT  - Proceedings of the International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2024)
PB  - Atlantis Press
SP  - 203
EP  - 213
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-437-2_14
DO  - 10.2991/978-94-6463-437-2_14
ID  - Saxena2024
ER  -