Proceedings of the International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2024)

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Behavioral and Attitudinal Constraints to Tourism: An Empirical Study of Local Residents in Badrinath Shrine, Uttarakhand

Authors
Ashish Dhyani1, *, Garima Dimri2, Archana Dhyani3, Rajat Praveen Dimri4, Sunil Kumar Lal5, Vivek Rawat6
1Assistant Professor, Department of Hospitality Management, Graphic Era Deemed to be University, Dehradun, Uttarakhand, India
2Assistant Professor, Head-Department of Garhwali Language and Culture, Shri Guru Ram Rai University, Dehradun, Uttarakhand, India
3Associate Professor, School of Pharmacy, Graphic Era Hill University, Dehradun, Uttarakhand, India
4Associate Professor, Himalayan School of Management Studies, Swami Ram Himalayan University, Jollygrant, Dehradun, Uttarakhand, India
5Assistant Professor, Department of Hospitality Management, Graphic Era Deemed to be University, Dehradun, Uttarakhand, India
6Assistant Professor, Department of Hospitality Management, Graphic Era Deemed to be University, Dehradun, Uttarakhand, India
*Corresponding author. Email: ashish123dhyani@gmail.com
Corresponding Author
Ashish Dhyani
Available Online 13 June 2024.
DOI
10.2991/978-94-6463-437-2_27How to use a DOI?
Keywords
Behavioral and Attitudinal Constraints; Cultural contrast; Linguistic barriers; varied lifestyle; Gastronomic differences
Abstract

As the primary objective, this research paper is an attempt to identify the role and then to provide remedies against the Behavioral and Attitudinal Constraints to Tourism of the local residents as the secondary objective. The study was carried out in a period of 08 weeks of September and October 2023 enroute to Badrinath Shrine, Uttarakhand. A total of 168 local residents operating small businesses participated as respondents in the study on the basis of convenient sampling. The responses were recorded on a Likert scale of five and hypothesis was tested through Pearson’s correlations. All the constraints witnessed significant associations (p < .05) with tourism development except Attitude of the local residents towards tourists. Gastronomic differences had the highest significant relationship with towards the development of tourism (r = .768; p = .000 < 0.01), followed by Varied lifestyle (r = .742; p = 000 < 0.01) and Cultural contrast (r = .667; p = .0005 < 0.01). It is evident that attitude of local residents towards tourists and tourism phenomenon as a whole is straightaway rejected as a constraint to tourism. The locals were found welcoming, open for the tourism and enjoying the various benefits associated with the same.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
13 June 2024
ISBN
978-94-6463-437-2
ISSN
2352-5428
DOI
10.2991/978-94-6463-437-2_27How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ashish Dhyani
AU  - Garima Dimri
AU  - Archana Dhyani
AU  - Rajat Praveen Dimri
AU  - Sunil Kumar Lal
AU  - Vivek Rawat
PY  - 2024
DA  - 2024/06/13
TI  - Behavioral and Attitudinal Constraints to Tourism: An Empirical Study of Local Residents in Badrinath Shrine, Uttarakhand
BT  - Proceedings of the International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2024)
PB  - Atlantis Press
SP  - 378
EP  - 392
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-437-2_27
DO  - 10.2991/978-94-6463-437-2_27
ID  - Dhyani2024
ER  -