Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2023)

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A Comparative Study of Artificial Intelligence-Driven Applications in Enhancing Tourist Experience and Compatibility to Indonesia’s Tourism Sector

Authors
Fonita Theresia Yoliando1, *, Ellen Senjaya1, Jessica Christyanawatie1, Natalia Windi Stevani1
1Visual Communication Design Department, Universitas Multimedia Nusantara, Scientia Boulevard GadingCurug Sangereng, SerpongKab, Tangerang, Banten, 15810, Indonesia
*Corresponding author. Email: fonita.yoliando@umn.ac.id
Corresponding Author
Fonita Theresia Yoliando
Available Online 6 November 2023.
DOI
10.2991/978-2-38476-136-4_14How to use a DOI?
Keywords
Tourism; Artificial intelligence; ICT readiness
Abstract

Tourism plays a significant role in contributing to national economic development. Following the growth of technology, Artificial Intelligence on the ICT Readiness aspect has become a newfound instrument in developing the tourism sector and enhancing tourist experiences in tourism applications like Visit Qatar and Grand Tour Switzerland. Regardless of AI development and positive user responses for both tourism applications, the effectiveness level and compatibility in Indonesia need to be explored thoroughly. This research aimed to analyze AI’s advantages and disadvantages in tourism applications, including user-personalized content, AI-driven navigation systems, and other features powered by AI that have been successfully incorporated. In order to answer the research question of how impactful the performance of AI in tourism applications is, a comparative study based on the qualitative method through observation and application reviews was conducted to discover its strengths and weaknesses that will be a blueprint for developing future Indonesian travel applications.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
6 November 2023
ISBN
10.2991/978-2-38476-136-4_14
ISSN
2352-5398
DOI
10.2991/978-2-38476-136-4_14How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Fonita Theresia Yoliando
AU  - Ellen Senjaya
AU  - Jessica Christyanawatie
AU  - Natalia Windi Stevani
PY  - 2023
DA  - 2023/11/06
TI  - A Comparative Study of Artificial Intelligence-Driven Applications in Enhancing Tourist Experience and Compatibility to Indonesia’s Tourism Sector
BT  - Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2023)
PB  - Atlantis Press
SP  - 157
EP  - 166
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-136-4_14
DO  - 10.2991/978-2-38476-136-4_14
ID  - Yoliando2023
ER  -