Market Response to Batik Products and Its Development: Exploration Study of Local Wisdom Products

DOI

10.2991/978-2-38476-317-7_2How to use a DOI?

Keywords

Batik market share; market response; local wisdom products; MSMEs

Abstract

This research aims to explore the batik market’s response and obstacles based on consumers’ basic preferences or motives in purchasing batik products. The data used is primary data, namely the responses from research informants regarding the market response for batik products. Data was collected through open interviews with consumers and batik sellers in DIY. The data analysis technique is qualitative descriptive. Based on the consumer perspective, it is concluded that the motive for using batik products is the need for formal events, consideration of aspects of tradition or culture and elements of work. Consumers choose batik products based on motifs, patterns, colours, and material quality. Batik production experiences product demand due to support from the government in promoting batik through various government work programs. The existence of an obligation or appeal to use batik from several agencies also encourages demand for batik products. Batik endorsers from young people encourage the growth of interest in using batik among young people. The obstacles faced by producers in market development are the lack of hand-written batik makers with traditional batik skills, limited natural batik materials, weather dependence in the production process, changes in market demand, traditional marketing processes, and minimal knowledge of social media marketing. The demand for innovation is part of the obstacle to competing in production or developing the Batik market.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Tony Wijaya
AU  - Anita Mustikasari
AU  - Bintang L. B. B. Muslim
PY  - 2025
DA  - 2025/02/13
TI  - Market Response to Batik Products and Its Development: Exploration Study of Local Wisdom Products
BT  - Proceedings of the International Joint Conference on Arts and Humanities 2024 (IJCAH 2024)
PB  - Atlantis Press
SP  - 7
EP  - 17
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-317-7_2
DO  - 10.2991/978-2-38476-317-7_2
ID  - Wijaya2025
ER  -