Proceedings of the International Joint Conference on Arts and Humanities 2024 (IJCAH 2024)

<Previous Article In Volume
Next Article In Volume>

Artificial Intelligence for Creative Project in Small Business

Authors
Wening H. N. Ruci1, *, Muchlis Arief1, Nur Wakhid1, Winarno Winarno1, Siti Mutmainah1, Damara A. Pradipta2
1Universitas Negeri Surabaya, Surabaya, Indonesia
2Universitas Internasional Semen Indonesia, Gresik, Indonesia
*Corresponding author. Email: weningruci@unesa.ac.id
Corresponding Author
Wening H. N. Ruci
Available Online 13 February 2025.
DOI
10.2991/978-2-38476-317-7_131How to use a DOI?
Keywords
Artificial Intelligence; Small Business; Creative Project
Abstract

This study aims to investigate the application of artificial intelligence (AI) to creative projects. AI-assisted creative projects can be of assistance to a wide range of industries, including small businesses. In most cases, the first step for small businesses is to concentrate on the products that they are going to sell. Since there are so many small businesses competing with other businesses, they require efficient branding in order to increase their brand exposure. On the other hand, small businesses typically have limited finances, and the process of branding can be quite expensive. In the process of branding, AI may be a solution for creative projects. This study utilizes a descriptive qualitative method with a literature review and in-depth interviews as data collection. The findings indicate that AI can assist in branding processes, including creating logos, content, posters, images, content calendars, infographics, business cards, T-shirt designs, Instagram posts, bulletin boards, and reports.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the International Joint Conference on Arts and Humanities 2024 (IJCAH 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
13 February 2025
ISBN
978-2-38476-317-7
ISSN
2352-5398
DOI
10.2991/978-2-38476-317-7_131How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Wening H. N. Ruci
AU  - Muchlis Arief
AU  - Nur Wakhid
AU  - Winarno Winarno
AU  - Siti Mutmainah
AU  - Damara A. Pradipta
PY  - 2025
DA  - 2025/02/13
TI  - Artificial Intelligence for Creative Project in Small Business
BT  - Proceedings of the International Joint Conference on Arts and Humanities 2024 (IJCAH 2024)
PB  - Atlantis Press
SP  - 1347
EP  - 1351
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-317-7_131
DO  - 10.2991/978-2-38476-317-7_131
ID  - Ruci2025
ER  -