Empowering Startups Towards SDGs: Examining User Acceptance of Financing Readiness Application Using UTAUT-2 Model

Denies Priantinah; Ratna Candra Sari; Abdullah Taman; RR. Indah Mustikawati; Arin Pranesti

doi:10.2991/978-2-38476-317-7_134

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Empowering Startups Towards SDGs: Examining User Acceptance of Financing Readiness Application Using UTAUT-2 Model

Authors

Denies Priantinah¹^{, *}, Ratna Candra Sari¹, Abdullah Taman¹, RR. Indah Mustikawati¹, Arin Pranesti¹

¹Yogyakarta State University, Yogyakarta, Indonesia

^*Corresponding author. Email: denies_priantinah@uny.ac.id

Corresponding Author

Denies Priantinah

Available Online 13 February 2025.

DOI: 10.2991/978-2-38476-317-7_134 How to use a DOI?
Keywords: Financing Readiness; Instruments
Abstract: Startups are vital for economic growth, creating jobs, and fostering innovation. This study examines the user acceptance of a financing readiness application designed to assist startups in achieving Sustainable Development Goals (SDGs). By focusing on the financing readiness dimensions crucial for startups, this research integrates the Unified Theory of Acceptance and Use of Technology (UTAUT-2) model to evaluate user acceptance. Results indicate that users’ behavioral intentions significantly influence actual application use. However, performance expectancy and social influence show a negative, insignificant impact on behavioral intention. Effort expectancy, facilitating conditions, hedonic motivation, price value, and habit exhibit positive but insignificant influences. In addition, this study shows that the use of gender, age, and experience variables cannot moderate the variables used. Enhancements in application features could further support startups in meeting SDGs by improving financing readiness.
Copyright: © 2025 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the International Joint Conference on Arts and Humanities 2024 (IJCAH 2024)
Series: Advances in Social Science, Education and Humanities Research
Publication Date: 13 February 2025
ISBN: 978-2-38476-317-7
ISSN: 2352-5398
DOI: 10.2991/978-2-38476-317-7_134 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Denies Priantinah
AU  - Ratna Candra Sari
AU  - Abdullah Taman
AU  - RR. Indah Mustikawati
AU  - Arin Pranesti
PY  - 2025
DA  - 2025/02/13
TI  - Empowering Startups Towards SDGs: Examining User Acceptance of Financing Readiness Application Using UTAUT-2 Model
BT  - Proceedings of the International Joint Conference on Arts and Humanities 2024 (IJCAH 2024)
PB  - Atlantis Press
SP  - 1377
EP  - 1397
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-317-7_134
DO  - 10.2991/978-2-38476-317-7_134
ID  - Priantinah2025
ER  -

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