Discussion on the Online Fusion of Fresh Agricultural Products in the Internet age

DOI

10.2991/iemss-17.2017.190How to use a DOI?

Keywords

Internet; Fresh produce; Necessity; Measures

Abstract

With the deepening development of the market economic system in our country, the marketization of fresh agricultural products is gradually accelerating. However, due to the seasonal characteristics of fresh produce, it is not appropriate for long-term preservation, and so on. In the Internet era, the rise of e-commerce has provided a new development path for the marketing of fresh agricultural products. Therefore, the online and offline integration of innovative agricultural products using the Internet has become a major trend in the development of commodity agriculture in China. This paper starts from the online and offline modes of fresh agricultural products, and explores the necessity of the online and offline integration of fresh agricultural products in the Internet age and the existing problems, and puts forward the corresponding fusion strategies for the problems.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yinfeng Liu
PY  - 2017/04
DA  - 2017/04
TI  - Discussion on the Online Fusion of Fresh Agricultural Products in the Internet age
BT  - Proceedings of the 2017 International Conference on Innovations in Economic Management and Social Science (IEMSS 2017)
PB  - Atlantis Press
SP  - 1000
EP  - 1005
SN  - 2352-5428
UR  - https://doi.org/10.2991/iemss-17.2017.190
DO  - 10.2991/iemss-17.2017.190
ID  - Liu2017/04
ER  -