Analysis on the Deep Influence of "Internet + Marketing" Platform on Fresh Agricultural Product Supply Chain

DOI

10.2991/iemss-17.2017.189How to use a DOI?

Keywords

"Internet + marketing" platform; fresh agricultural products; supply chain; deep impact

Abstract

Along with the development of Internet technology, "Internet + marketing" platform emerges, and the supply chain of fresh agricultural products is developed and constructed under this platform. This marketing mode broadens the sales channels of fresh products, More convenient for people to buy fresh produce. This paper elaborates the composition of the supply chain of fresh agricultural products under the "Internet + marketing" platform and focuses on the deep impact of the "Internet + marketing" platform on fresh agricultural products supply chain.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qiyan Tian
PY  - 2017/04
DA  - 2017/04
TI  - Analysis on the Deep Influence of "Internet + Marketing" Platform on Fresh Agricultural Product Supply Chain
BT  - Proceedings of the 2017 International Conference on Innovations in Economic Management and Social Science (IEMSS 2017)
PB  - Atlantis Press
SP  - 994
EP  - 999
SN  - 2352-5428
UR  - https://doi.org/10.2991/iemss-17.2017.189
DO  - 10.2991/iemss-17.2017.189
ID  - Tian2017/04
ER  -