Proceedings of the 2nd International Conference on Internet, Education and Information Technology (IEIT 2022)

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Constructing and Realizing a Model of College Students' Learning Engagement Strategy Based on Factor Analysis

A Case Study of Students Majoring in Advertising in Applied Universities

Authors
Dongqing Hou1, *
1Zhengzhou Sias University, Zhengzhou, 451150, China
*Corresponding author. Email: leonardhou@126.com
Corresponding Author
Dongqing Hou
Available Online 27 December 2022.
DOI
10.2991/978-94-6463-058-9_64How to use a DOI?
Keywords
factor analysis; blended learning; learning engagement strategy model
Abstract

The innovative cultivation of applied media talents aims to promote profession optimization, consolidate curriculum systems, build integrated faculty, improve cultivation quality, and realize collaborative education through the guide of value. In this paper, a 5-point Likert scale is used to explore the influence relationship by quantifying the influencing factors of engagement and basic information of learners in the subsequent data analysis. The five main factors in the paper include students, teachers, learning resources, learning platform, and learning evaluation. With a study on the current situation and influencing factors of student engagement in the blended learning environment, the SPSS software is used in the validity analysis to ensure the correctness and authenticity of this study, which directly impact the next inferential stage. Strategies are proposed to enhance learning engagement.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Conference on Internet, Education and Information Technology (IEIT 2022)
Series
Advances in Computer Science Research
Publication Date
27 December 2022
ISBN
978-94-6463-058-9
ISSN
2352-538X
DOI
10.2991/978-94-6463-058-9_64How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Dongqing Hou
PY  - 2022
DA  - 2022/12/27
TI  - Constructing and Realizing a Model of College Students' Learning Engagement Strategy Based on Factor Analysis
BT  - Proceedings of the 2nd International Conference on Internet, Education and Information Technology (IEIT 2022)
PB  - Atlantis Press
SP  - 390
EP  - 397
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6463-058-9_64
DO  - 10.2991/978-94-6463-058-9_64
ID  - Hou2022
ER  -