The Development of Researchers’ Ethics Using Practical Classroom Training for Marketing Students, Faculty of Management Science, Thepsatri Rajabhat University, Thailand.

DOI

10.2991/ictte-18.2018.2How to use a DOI?

Keywords

development of researchers’ ethics, practical classroom training

Abstract

Every students studying marketing research for marketing decision should develop a research ethics by practicing to achieve the goal. The student will be a good market researcher with ethics and morals suitable for being a qualified researcher in the future.This research was aimed to develop researchers’ ethics using practical classroom training for 30 marketing students of the Faculty of Management Science at Thepsatri Rajabhat University in Thailand during the academic year 2017. This research employed interactive learning through actions (ILTA) approach incorporating the cycle of Plan (P), Act (A), Observe (O), and Reflect (R). Data were collected from a questionnaire on researchers’ ethics administered to the students before and after the training. The questionnaire included a five-point rating scale in 8 aspects namely: 1) honesty and morals in academic endeavor and research procedures, 2) worthiness of research, 3) responsibility for both animated and unanimated research samples, 4) respect for participants’ integrity and rights, 5) freedom in expressing thoughts without prejudice in every research procedure, 6) application of research outcomes in a righteous manner, 7) respect for others’ academic viewpoints, and 8) responsibility for every social stratum. Data were analyzed in terms of mean, standard deviation, and paired sample t-test. Findings were as follows: 1) Overall the aspects of the students’ research ethics after the training were at a good level. 2) After the training, all the aspects of the students’ research ethics were found to be significantly higher than those before the training significantly at .001. However, the scores on the aspects of “Respect for participants’ integrity and rights,” and “Respect for others’ academic viewpoints” were not significantly higher after the training.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Panitsupa Thampramuan
PY  - 2018/09
DA  - 2018/09
TI  - The Development of Researchers’ Ethics Using Practical Classroom Training for Marketing Students, Faculty of Management Science, Thepsatri Rajabhat University, Thailand.
BT  - Proceedings of the International Conference on Teacher Training and Education 2018 (ICTTE 2018)
PB  - Atlantis Press
SP  - 6
EP  - 9
SN  - 2352-5398
UR  - https://doi.org/10.2991/ictte-18.2018.2
DO  - 10.2991/ictte-18.2018.2
ID  - Thampramuan2018/09
ER  -