The E-Servicescape of Mobile-Based Online Shopping Application Assessment: An Indonesian M-Commerce Fact

DOI

10.2991/icst-18.2018.131How to use a DOI?

Keywords

E-servicescape; m-commerce; internet; online marketplace.

Abstract

The e-servicescape as a valuable variable in the development of the digital industry needs more attention to be explored to improve the organizational performance so that this research uses e-servicescape as the main variable. This study attempts to explore the mobile-based online shopping in Indonesia and describe the condition of the customer perspective. Furthermore, this research gives some needed knowledge about the online marketplace in Indonesia. This research applies the qualitative research which uses case study and is combined with descriptive analysis by collecting as much as 335 samples. Online survey or internet-based questionnaire which is the method used to collect the data, where the respondents answer the questionnaire online. From the data received, it is found that Y generation is the widest user of mobile online shopping application and female is also the dominant gender who use the application. 158 samples or 47,2% from overall samples are identified as the student and the worker is the next largest application user profession status. Almost all samples in this study use the smartphone as a tool for accessing the online shop application beside other mobile gadgets. The important finding of this research is that there is a fairly rapid movement related to mobile online shopping application chosen by the customer.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Rifan Jefri Sunarsono
AU  - Sri Hartini
AU  - Teguh Soedarto
PY  - 2018/12
DA  - 2018/12
TI  - The E-Servicescape of Mobile-Based Online Shopping Application Assessment: An Indonesian M-Commerce Fact
BT  - Proceedings of the International Conference on Science and Technology (ICST 2018)
PB  - Atlantis Press
SP  - 638
EP  - 644
SN  - 2589-4943
UR  - https://doi.org/10.2991/icst-18.2018.131
DO  - 10.2991/icst-18.2018.131
ID  - Sunarsono2018/12
ER  -