An Exploration of Marketing Management Optimization Strategies of BESTORE in the Context of Big Data

DOI

10.2991/978-94-6463-459-4_2How to use a DOI?

Keywords

big data; Wuhan BESTORE; China; marketing management

Abstract

With the arrival of the information age, big data and other digital technologies have also flourished and gradually integrated into various fields of social and economic development, and have increasingly become a key element in promoting the development of the digital economy and building intelligent social governance. For e-commerce marketing management, it should pay more attention to the screening, analysis and integration of massive big data information, so as to obtain favorable digital information for enterprise operation and development, and better promote the high-quality development of enterprise e-commerce marketing. To this end, this paper takes Wuhan BESTORE as an example, analyzes the advantages and disadvantages, opportunities and challenges of Wuhan BESTORE’s marketing strategy from the SWOT perspective, and then focuses on the optimization strategy of marketing management from four aspects, hoping to promote the innovation of Wuhan BESTORE’s marketing strategy and management mode, continuously improve the core competitiveness of the enterprise’s brand, and achieve the improvement of the quality of the enterprise’s operation and development.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Aichen Zhang
AU  - Yueyuan Wang
AU  - Yi Zhang
AU  - Ziyi Zhao
AU  - YuQing Yue
AU  - Ziyi He
AU  - Changran Zhou
PY  - 2024
DA  - 2024/07/23
TI  - An Exploration of Marketing Management Optimization Strategies of BESTORE in the Context of Big Data
BT  - Proceedings of the 2024 9th International Conference on Social Sciences and Economic Development (ICSSED 2024)
PB  - Atlantis Press
SP  - 4
EP  - 16
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-459-4_2
DO  - 10.2991/978-94-6463-459-4_2
ID  - Zhang2024
ER  -