Influencing Factors for Consumer Behavior and Psychology under the Perspective of Embodied Cognition - Based on the Perspective of Mental Simulation

DOI

10.2991/978-94-6463-459-4_31How to use a DOI?

Keywords

Embodied Cognition; Mental Simulation; Consumer Behavior and Psychology

Abstract

The notion of embodied cognition has emerged as a significant area of focus in consumer behavior research, offering fresh insights into consumer psychology and product marketing. This research examines the role of mental simulation in the field of embodiment and explores the impact of individuals’ sensory experiences on consumers’ cognition and behavior, as well as the influence of mental simulation on consumer behavior. The current study determines that the impact of sensory experience on consumption may be categorized into two distinct effects: the assimilation effect and the compensation effect. The assimilation effect has a favorable impact on consumption, whereas the compensating effect has a negative impact on consumption. Mental simulation can both encourage and hinder consumption. It is imperative to conduct additional research on consumer behavior in internet scenarios, focusing on embodied cognition. This includes investigating the impact of sensory interaction on consumer behavior and understanding how consumer characteristics influence their decisions and actions. Additionally, it is crucial to recognize the role of Mental simulation in marketing.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Moran Qi
PY  - 2024
DA  - 2024/07/23
TI  - Influencing Factors for Consumer Behavior and Psychology under the Perspective of Embodied Cognition - Based on the Perspective of Mental Simulation
BT  - Proceedings of the 2024 9th International Conference on Social Sciences and Economic Development (ICSSED 2024)
PB  - Atlantis Press
SP  - 248
EP  - 256
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-459-4_31
DO  - 10.2991/978-94-6463-459-4_31
ID  - Qi2024
ER  -